Thursday, September 14, 2017

Pre-Selected

Remember when a credit card application would arrive in the mail in an envelope that stated, "You are pre-approved" for their card?

I received one today that said I was "pre-selected to apply" for their card! 

If I’m on a mailing list, then obviously I've been selected for something. But how can a person be "pre-selected”? You’ve either been selected or you haven’t been selected. What does “pre-selected” even mean? This is a marketing gimmick for gullible Americans. We live in a country where people think you can add a headphone jack by drilling a hole into your electronic device. Because, isn't that how they do it at the factory?

On second thought, as a marketing gimmick, “pre-selected to apply” will probably work just fine.

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